Strange advert

Watched Pram Face on Channel 4 last night. It was a documentary following the life of a young single mother and her struggle to survive on benefits.

The thing that stuck me as strange was the choice of advertising in the commercial break. Following a piece where the girl at the centre of the programme was saying that she couldn’t afford a £15 coat and that the father of her two sons paid £2.50 a week in maintenance, there was a commercial break that had a very swish looking advert for £60,000 Jaguar sports cars. Strange choice..


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